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7 Ways to Increase Your Home Value with Real Wood Floors

Jul 19, 2023

(NewsUSA) - When it comes to increasing the value of your home, no other product will increase it more than Real American Hardwood® floors. Even with so many wood look-alike products available today, only real wood floors will deliver a real return on your investment.

“There’s a reason so many flooring options look like wood,” says Michael Martin, president and CEO of the National Wood Flooring Association (NWFA). “It’s because homeowners want wood in their homes. But it’s important to understand that only real wood floors improve the value of a home. Look-alike flooring options just don’t deliver the same beauty, health benefits, durability, and long-term value as real wood.” Here are seven ways that real wood floors deliver real home value.

A 2020 consumer survey commissioned by the NWFA revealed that homeowners want real wood floors in their dream homes because they provide a beautiful look and Naturally Authentic™ character that can’t be duplicated with fake wood products. No two boards will look the same with real wood floors, while look-alike flooring products will have unnatural repeating patterns.

A 2022 study released by the National Association of Realtors (NAR) and the National Association of the Remodeling Industry (NARI) reported that installing new wood floors, and refinishing existing wood floors, provide a perfect Joy Score of 10 for interior home projects. Upon completing these projects, 100% of homeowners reported project satisfaction and an increased desire to be home.

The NAR/NARI study also revealed that the cost of installing new wood floors or refinishing existing wood floors is completely recouped, and then some: 118% for installing new wood floors, and 147% for refinishing existing wood floors. This means that you get nearly a 120% return on investment for new wood floors, and nearly a 150% return on investment for refinishing existing wood floors.

A survey of real estate agents commissioned by the NWFA revealed that real wood floors help sell houses faster and for more money. Nearly 90% of realtors say sale prices can increase by more than 10% with real wood floors. This is why you see real estate ads touting “hardwood floors throughout” and “beautiful hardwood floors.” Real estate ads do not promote the beauty of fake wood floors.

Real wood floors have been in vogue for centuries, adapting to changing design trends with ease. Whether your home is formal and refined, traditional and comfortable, or stylish and modern, real wood floors can adapt to any décor. And when you change your mind and want to update them, real wood floors can be refinished to renew their natural beauty, or stained for a completely new look.

A study released by the National Association of Home Builders (NAHB) identified the lifespan of numerous building products used when constructing a home. While other flooring products such as carpet and vinyl had a life expectancy of about a decade, real wood floors had a life expectancy of 100+ years. No other flooring option offers the durability and long-term value of real wood floors.

Real wood floors are a product of nature. Other flooring materials, such as resilient and vinyl, are made using toxic chemicals like polymer polyvinyl chloride (PVC), which has been linked to cancer. This means that many wood look-alike products present a health risk to your family. Real wood floors are made using natural materials that do not harm the environment or human health.

Learn about the benefits of real wood floors, and how they can help improve the value of your home, by visiting

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